SMS (aka text message) marketing has proven to be a MAJOR WINNER for early adopters in the small business community.
Still a relatively underutilized marketing channel, SMS is an incredibly effective and affordable way to stay “top of mind” with customers and increase sales activity at your business.
Skeptical? We understand. To be quite honest we have taken a ‘wait and see’ attitude to kind of see how things go. But as far as we can tell … things are definitely going strong! 🙂 We can no longer ignore the possibilities of SMS marketing for our small business clients.
Why? Consider this: 95–98 percent of text messages are read within just a few minutes of receipt. Compare that to your last email or direct mail campaign! Yep, that’s what we thought too. Just to give you a quick example, we I overheard somebody the other day say (about the text they had just gotten) “I’ve gotta open it, it’s from my tanning salon”.
The high level of engagement with SMS is not surprising when you consider that most people are GLUED to their phones! In fact, a recent survey found that 73 percent of people say their cellphone is their #1 most-used technology device.
To learn more, join us for our free upcoming webinar. Register today!