Promote Your Biz with a 6-Second Looping Video
No doubt you’ve been interested in the new Vine video platform, but are also a bit perplexed on how to make use of it. I mean, six seconds of video isn’t a lot of time to work with in any message. Even so, the truth is, the restrictions of this medium are also part of its strength. By using this time judiciously has led to some innovative uses and messaging!
How other businesses are making use of Vine videos
Vine has witnessed businesses produce some very innovative and striking videos since they’ve launched. Inspite of the time limitations, some businesses have embraced the platform and are creating Vines that are getting significant notice and views. The true secret to winning with Vine is to emphasize the quirky, fun and new aspects of the products or messages you are trying to feature. Nobody expects an epic film, but even so, they do expect to be entertained! Some ways businesses are using Vine videos include videos about new products or people, customer service messages, and human-interest pieces. Businesses of every size are discovering cool ways to employ Vine videos.
Lowes home improvement store has built some wildly popular Vines sharing quick tips for the home, in their #lowesfixinsix Vine videos.
Bacardi is using short videos to share their favorite drink recipes featuring their rum.
One of their competitors, Malibu Rum, dove right in and made some cool refreshing Vines of their own!
Taco Bell used Vine as an integral piece of the product launch for their Cool Ranch Doritos Locos Tacos.
General Electric is using Vine to showcase innovative videos that share science in cool ways.
Clothing retailer The Gap is using it to tout their products, via a sort of online video catalog.
Let your imagination go wild!
Vine videos can be quite a novel way to introduce new staff, new products, new directions and more. It’s only limited by your imagination. Certainly, time isn’t a factor! Take a few moments and browse through some Vine videos, and find out if this isn’t a platform that your company or small business can utilize!