Tips for a Fast Social Media Start in 2014
Okay, it’s every marketer’s dirty little secret: We just aren’t active enough on social media.
It’s tough to blame anyone though, as the dang thing keeps changing seemingly daily. With new sites and strategies coming around so frequently, if you aren’t regularly engaged in it, there’s simply no way to keep pace with everything.
That doesn’t change the fact that social media is a huge opportunity, and one that can’t be pushed aside. That said, let’s have a look at 4 ways we can step up our social media campaigns in 2014.
4 Tips for a quick start in social media this year!
- Embrace Google+ – Say what you like about Google+, but the naked truth is that it offers several advantages that other social media platforms can only dream about. It might not have the numbers that Facebook sports, but the ease of indexing, SEO, YouTube connections with Hangouts and commenting, along with a host of other Google services make this a significant business decision.
- Get serious and social with video – It’s very good to churn out a bunch of videos, but what could be better is to make 2014 the year you properly market them via your social channels. Building up your YouTube channel is a great way to explode your traffic.
- Decide on which social networks to plunder – Regardless of whether you want to make use of Facebook and LinkedIn, Twitter or Instagram, Pinterest or YouTube, or your own combination of these, decide on the ones that have the most potential for your business and jump on with it.
- Be committed and consistent – You can have the most beautiful Facebook page in the world, but if you aren’t actively engaging and building a community there, it is irrelevant. Escape the habit of treating social media as a poor stepchild and start making the most of the platforms where everyone is hanging out at the moment. Just like there is a saying that says “Always Be Selling”, we like to add “Always Be Social”. Make it easy and visible for people to like your page or profile, engage with others, create engaging content, and be consistent. This takes time, but you’ll be glad that you did.