How to get more of your content shared across the web
Social sharing is a great way to make sure that your content has exposure to audiences you may not have had access to, and could build your business much quicker than ever before. What’s more, it’s quite simple to set up and implement!
A few fantastic reasons for getting your content shared!
To illustrate just how social media enmeshed we all are in social media, research has shown that Americans are spending an average of 37 minutes a day on their various social media accounts, more than their email! And, it looks like about 60 percent of us are doing that from our mobile device of choice.
With so many making purchasing choices based upon recommendations from friends and review sites, having your content shared socially in a positive manner only adds to the attractiveness of your products and services.
And last but certainly not least, the incredible reach of social media can benefit your brand in ways you can’t possibly imagine.
4 Tips for ramping up the social sharing!
- Give them the tools to share your content! – Ensuring that your content is fully sharable by providing working, easy to see and use social sharing options goes without saying. One thing to do to help them to click these though, is to make sure you include a strong call to action within the content itself!
- Seek out relevant social media groups – Facebook, Google+, LinkedIn and a few of the other social media sites have rather large groups of enthusiasts in just about every conceivable niche. Find these and join the ones that appear to be most relevant to your business. This can be a virtual goldmine!
- The shorter the better – Kissmetrics tells us that Facebook posts shorter than 80 characters are acted on a full 66 percent more than those that run longer. Save the longer content for the blog, and don’t forget that call to action!
- Use lots of images and videos – This is the visual era, and visual content is being shared a significant 40 percent more than that which has no imagery. Make your visuals stunning, provocative and needless to say sharable. This can be a difference maker!