Why Should You Know Your Social Demographics?
Knowing who your followers are helps make the difference in if social media is a profitable undertaking of a humongous time-suck. We may have thousands of followers and fans, but if we aren’t conscious of what they are interested in, or what facets of our business they find appealing, we frequently find that the response we get can be something less than thrilling. Since we realize we need to match message to market, let’s see how we can find out about the like and dislikes of our social media fans.
So how do you determine social media demographics?
The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the task yet of measuring the critical data that makes up your social audience. Fortunately, for all of us, many new tools are sprouting up as we speak to assist us to gauge the likes, dislikes and trends of our followers and fans.
Three of our favorite new tools!
Here are three social media demographic tools that do the job!
DemographicsPro – Formerly named KnowYourFollowers, this Twitter tool is most like many of the other demographic tools you may have been familiar with. It breaks down your followers into only the information you need, as per your request. You’re able to dig up info on country, state, gender, interests, others they follow, their employment and more. All this is presented both numerically and percentage-wise, allowing you to make the best use of the data to better target your followers. Some of the other areas you can explore include marital status, race, income and brand preferences.
Birdsong – A social intelligence tool, Birdsong delivers on demand analysis and insight on what brands are talking about on their social media accounts such as Twitter, Facebook and others. Understanding how your competition is targeting their social media is very valuable information that can give you direction for your campaigns as well.
SoDash – SoDash is a versatile tool combining listening to social media, lead generation, customer service, brand management and competition monitoring into one useful suite of social media intelligence.
Understanding the buzz and chatter about you and your competition is the beginning of the ability to use the information better in your marketing.