If you haven’t done any marketing with your LinkedIn account, it’s time you learned how this could truly benefit you in ways you can only imagine at this point. LinkedIn has grown to become a major online place to go for business professionals and entrepreneurs. With over 259 million users, and more than 3 million LinkedIn business pages, there is a mega opportunity to be found here!
By far the most profitable place to start is with your new LinkedIn profile. Hold on, you say; I already have one. Perhaps, but recently LinkedIn revamped your profile page, and the latest version is a perfect opportunity for marketers to plunder, so let’s get to it!
3 Tips for optimizing your LinkedIn profile page
- Use your headline, summary and contact info smartly! – These areas are the most important in the new profile layout. Know what keywords you would like to be found for, and incorporate them in your headline and summary. You only have 120 characters to work with in your headline, so make an effort to craft a compelling statement about you and your business. Because the summary is now positioned above the fold, this also demands careful attention. Be sure to put any ways you like to be contacted in your contact information, and don’t forget to link out to your site from there!
- Acquire and feature testimonials – It’s all about social proof nowadays, and the more people you can get to rave about you and your business the better. This will also grow connections like you won’t believe!
- Get professional photos – Your LinkedIn profile photo needs some thought. Don’t slap up the latest photo you have showing you in either various stages of partying or undress. Invest in a professionally done headshot that shows you as you would appear to a client, whom some of these viewers could end up being! Also, don’t use older photos, no matter how flattering, that represent you as you once were. The jolt of reality people get once they meet you in person may not go over too well.