The all new fourth edition of Gerry Frank’s Oregon is displayed visibly throughout the site, with links to buy online or learn about local book signings by Gerry himself. Important information is emphasized by using a clean, minimalist color scheme and high-quality photos of Oregon. The new website now has the same look as Gerry Frank’s Where to Find It, Buy It, Eat It in New York, tying the two together through branding. Bigger text on both desktop and mobile makes information easier to read and navigate, while also filling and utilizing extra white space. Finally, links to Facebook in the footer allows customers to easily stay caught up through social media.
Keys to transforming Gerry Frank’s Oregon‘s online presence:
- Easily-found contact information
- Large, visible display of book and “Buy it now” buttons
- New coherent, minimalist color scheme
- Increased focus on imagery and design
Visit the site: Gerry Frank’s Oregon (https://oregonguidebook.com/)