(This is part of a series of updates leading up to April 9th, 2010, when we will be hosting the Salem Area Chamber of Commerce Greeters at the Northern Lights Theater Pub and unveiling the “Marketing Makeover” for Matt’s Entertainment)
The last couple of days we’ve been working on the following main areas;
1. Branded social media setup; One of THE most important things that businesses should be doing in today’s marketplace is building a social media marketing strategy. We believe in taking an integrated and branded approach for our clients, so we’ve been setting up new social media channels for Matt including Twitter and Youtube that will connect his brand with his audience, both prospect and clients, and allow him to continue building the all important “Know, like, and trust” factor.
2. Local search; As part of his makeover, we’ve done some important research to find local keywords that people are using in Matt’s industry. A local search keyword is the ‘what’ and the ‘where’ that somebody might be using to find his company. A good example would be ‘Salem Oregon wedding dj’.
Did you know that over 40% of all online searches have local intent? That means that people are using the ‘what’ and the ‘where’ to find local businesses to connect with. With this in mind, we are working on several ways to get Matt listed on the front page of Google for these local search keywords. This can take some time, but we’re hoping to have a listing or two on the front page by Friday.
3. Radio show; One of the ‘out of the box’ ideas we’ve brought to the table for Matt is to have is own wedding radio show. We want to position him as an expert in his industry (which he is) and provide a lead generation tool. When we presented Matt with the idea of having his own show , his first thought was “What am I going to talk about?”. Content creation is always a concern, but here’s how we’re approaching it with Matt. Instead of feeling like he has to provide all the content, he is going to be inviting local wedding vendors, such as videographers, photographers, caterers, etc. to be guests on his show. He will simply do the interviewing, but the cool thing is that his name and his brand will always be in front of the listening audience. His listeners will gain valuable ideas, best practices, and more about how to have a great wedding, and Matt will get new leads. With the show, people will be able to tune in live and also subscribe to the podcast via iTunes. Pretty cool, huh!
Well, we still have a lot to do by Friday morning … but this has been fun so far! Hope to see you Friday!
Tim Fahndrich is the president and Chief Relationship Officer of The Third River, Inc., an Oregon Internet Marketing company. He is passionate about people, marketing, and technology and loves helping businesses and organizations harness the power of the web. You can follow Tim on Twitter here or contact him at 503.581.4554.