(This is part of a series of updates leading up to April 9th, 2010, when we will be hosting the Salem Area Chamber of Commerce Greeters at the Northern Lights Theater Pub and unveiling the “Marketing Makeover” for Matt’s Entertainment)
Today we are working on three main areas;
1. Layout; One of the main things people think about when doing a new web site is the design. What is it going to look like? What will the layout be? Here are some of the questions we typically ask our clients when doing a full-blown web site;
- What are some of your favorite web sites? Why?
- Do you have a particular style or theme you are looking for?
- What types of information do you want to include on the site?
- Do you have a preference for the layout of the header or logo, menu, body of the page, etc?
- Would you like a sidebar column?
- What do you want in the background?
However, as important as these layout-related questions are … we believe that they pale in comparison to this important question – “What do you want the web site to do?” You see at the end of the day, it’s not really about the web site design at all. Yes, we all want it to look good, and we make sure that it does … but it is more important that the web site serves a marketing purpose and causes the customer to take action.
We have seen so many people get caught up in the exact details of what a web site looks like … when in fact we should be spending our energy in the marketing aspects of getting visitors to the site, and then turning those visitors into leads (or connections), leads into buyers, buyers into repeat buyers, and repeat buyers into raving fans … that go on to tell a lot of other people about your business.
Today as we began thinking about Matt’s needs, his re-branding efforts, and what he wants to accomplish with his site, we did some searching for some website ‘themes’ that would work for his needs. We found a great option and sent it off to Matt to get his feedback. He and his wife Kim reviewed it and both of them loved it. So, what we’ll be doing from here is to begin customizing it with Matt’s new branding, colors, and specific needs for his site.
2. Content; One of the things we’ve asked Matt to come up with is the top questions his prospects and clients ask. So, Matt has been busy coming up with the questions and the answers. We’re going to be using those in a variety of ways on his site. We also began the discussion today about pictures and videos … what does he have in his media library right now that could be used on the site?
For our clients that don’t have access to good media files of their own, there are a ton of great resources online. Our favorite photo resource is iStockPhoto.com. For audio, we like either iStockPhoto.com or AudioMicro.com.
3. Photo Shoot; We were excited to be able to schedule Matt for his publicity photo shoot with Cherie Renae of Cherie Renae Studios. Cherie takes wonderful photos and we can’t wait to see how they turn out! We’ll be using his new publicity photo on Matt’s new web site, his marketing materials, social media profiles, and more. Thanks Cherie!
Ok, that’s it for now. More to come …
Tim Fahndrich is the president and Chief Relationship Officer of The Third River, Inc., an Oregon Internet Marketing company. He is passionate about people, marketing, and technology and loves helping businesses and organizations harness the power of the web. You can follow Tim on Twitter here or contact him at 503.581.4554.