(This is part of a series of updates leading up to April 9th, 2010, when we will be hosting the Salem Area Chamber of Commerce Greeters at the Northern Lights Theater Pub and unveiling the “Marketing Makeover” for Matt’s Entertainment)
Today we are working on three main areas;
- Finalizing the branding; We have new branding! The design team at Signworks of Oregon, John and Jeff, did a great job working with Matt to finalize the branding including a new logo and color style for Matt’s Entertainment. It was important to Matt to convey a fun, contemporary brand that utilized modern colors, look and feel, and a clear sense of what he provides … and we are all very excited with what we ended up with. (Can’t wait to share)
- Homework for Matt; Yes, we do give out homework when we begin a marketing project. Why? Because we feel like it is important to get inside our client’s minds and that they know their business much better than we do … so we try to bring out some key concepts and guidelines for content that will be used on the web site. So yes, Matt has been busy! 😀
- Domain setup; Yesterday we purchased a keyword-based domain name, and today we set it up with a hosting account. A domain name is your online address (ie yourname.com), and a hosting account is where your web site files (pages, pictures, forms, etc) are located. Setting up the domain with a hosting account makes the web site accessible to the world. BUT, we can’t tell you where it is yet … you’ll have to wait until April 9th. 🙂
Stay tuned to this channel…
Tim Fahndrich is the president and Chief Relationship Officer of The Third River, Inc., an Oregon Internet Marketing company. He is passionate about people, marketing, and technology and loves helping businesses and organizations harness the power of the web. You can follow Tim on Twitter here or contact him at 503.581.4554.