(This is part of a series of updates leading up to April 9th, 2010, when we will be hosting the Salem Area Chamber of Commerce Greeters at the Northern Lights Theater Pub and unveiling the “Marketing Makeover”)
Today is day one of the Extreme Marketing Makeover project that we are doing for Matt’s Entertainment, an Oregon wedding entertainment company. We notified Matt yesterday that he had won, and to say that he was excited is, well, an understatement.
Today we are working on three main areas;
- Discovery; We like to get to know our clients and their business before we start the project. Going through a set of marketing interview questions, we discover key services/products, strengths, and opportunities that a business has. This is the foundation of what we’re doing and helps us formulate a marketing plan that will have the most impact for the client.
- Research; We took the information that Matt gave us above and did some keyword analysis and research. Keywords are the search words and phrases that people use to do a search on Google, Yahoo, Bing, and other search engines. The analysis involves looking at the volume of searches, the number of search results, and the makeup of the search results. What we end up looking for is a “buying” keyword that also has a domain name available. The more defined a keyword is, the more qualified the search is. We selected a domain for Matt’s Entertainment and will announce it on April 9th.
- Branding; Actually, we began the branding discussion yesterday almost immediately after we announced the winner. Moving forward on the marketing web site that we will be building hinges on having the logo and color style in place, so we got on a conference call with Matt as well as John over at SignWorks of Oregon and began mapping out what we wanted the new look to be like. In Matt’s case, he has recently gone through a personal “image makeover”, working with an image consultant. So now it is perfect timing for this “Marketing Makeover”. We set goals of creating new branding that is modern, contemporary, and hip to fit into this new image. We expect to have the new logo and colors in place by the end of today.
That’s what we’re doing for day one. We’re really excited about this project and the impact it will have on Matt’s business. We’ll be keeping you posted … so stay tuned.
Tim Fahndrich is the president and Chief Relationship Officer of The Third River, Inc., an Oregon Internet Marketing company. He is passionate about people, marketing, and technology and loves helping businesses and organizations harness the power of the web. You can follow Tim on Twitter here or contact him at 503.581.4554.