4 Ways to Employ Visual Content Marketing On Your Website
I would wager that you’ve probably watched more videos this month than you have read articles. I know I have. It’s just a sign of the times. We have less of it, so we absorb it short, visual bits.
It’s a fact that we process visual information some 60,000 times quicker than written text, and that 90 percent of the information transmitted to the brain is of the visual variety. Why then are we surprised when we see that everyone is wanting to watch or look, as opposed to reading anything?
Moreover, sharing visual content is far more likely to occur than text. Studies show that images are liked twice as much as text, whereas videos are shared 12 times more that links and text posts combined!
Listed below are 4 ways you can incorporate visual content into your marketing mix!
- Use videos – Video can transform your site in many ways, not the least of which is increasing your site traffic many fold. This isn’t just a function of a great YouTube Channel, although that helps. There are several different ways to employ video, from your site to your social platforms like Facebook and Twitter, as well as the dozens of other outlets.
- Develop infographics – Look into getting attractive and provocative infographics made for your marketing. They are shared widely when they are well done, and can also improve branding and backlinks to your site.
- Images – Image sharing has become an Olympic sport! Okay, well maybe that’s a stretch, but not by much. Sites like Pinterest, Instagram, Tumblr and several others are making it easy to drive hundreds or even thousands of visitors to your pages through the photos posted and shared there. These sites are some of the most trafficked sites on the internet, and you need to have a presence there today!
- Get great at social media – Social media is the the glue and the delivery service for your whole visual content strategy. Sharing on Facebook, LinkedIn, Google+, YouTube, Twitter and others is the engine that drives the machine. Every day a new innovation for making video and image sharing easier and more social shows up as these sites compete for your interest.
Visual content is a great strategy for 2014, and will have a direct effect on your site traffic and search rankings. Look for more visual content from us over the next several months as we deploy this for ourselves.
To learn more about how we can help you with your content marketing strategy, fill out the Get Started form on the right.