As marketers, we have to constantly market our business so that more of our target prospects know about us today than they did yesterday. There are lots of different ways that we can do this.
Of course, we have a criteria that we want to use:
1. It must be cost-effective
2. It must be measurable
3. It must be targeted to the right audience
4. It must represent your brand well
One solution? Targeted online advertising. Specifically online display ads.
Why Local Online Display Advertising?
- Time spent online is rising dramatically
- Your prospects expect you to be online
- Very cost-effective
- Every interaction can be measured
- Can target based on location, demographics, interests, and intentions
- Engaging creative that enhances your brand
Simply put … it works.