Okay, here’s a freebie for someone out there. It’s totally mystifying why some sharp home dÃ©cor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Plain and simple humor sells. It puts people in a good frame of mind, and effectively disarms them to where they forget you’re in reality trying to sell them something. Art Linkletter wasn’t kidding when he opined that laughter is the best medicine, and it could be exactly the prescription your company is searching for!
4 easy ways to use humor in your small business marketing!
Use pop culture to your benefit – Jon Stewart and the rest of the late night crowd made careers around this, so don’t be scared to use current events to spice up you offerings. It’s not even completely necessary to be fully relevant to your products or services, (but the ones that tie it in well are rock stars!) but simply to get your reader/watcher smiling and in a good frame of mind from the start. Sharing events in a entertaining way can get your posts shared faster than Lindsay Lohan skipping rehab.
Make humorous videos – It only takes a few moments on YouTube for sufficient evidence to persuade anyone that a funny video gets lots of eyeballs! Even the lamest concept, presented in a quirky way will get views and be shared widely. It doesn’t require a degree in cinema to get it done either. Many simply shoot them using their cell phone, o if you wish to go whole hog, use an app like GoAnimate or Xtranormal to make quick and visually interesting animated videos.
Create a visual mashup – One way to take advantage of both humor and the wicked hot photo-sharing world is to generate a humorous meme. These are practically required on Facebook, and can be a great ice breaker and are capable of being shared all over though Pinterest, Instagram, Tumblr and other sites.
Use humor in your content – Don’t be shy with respect to getting a little edgy with your content. The payoff will likely be that people will see you as more like them, and not just some stodgy company bent on selling them something. The more you connect on a shared (and funny!) level, the more people will like you and share your posts.