The lifeblood of any business is new customers and leads. If left alone, a business will fail from attrition as clients leave, die, become disinterested. The constant replenishment of the customer pipeline is essential to the long-term future of your small business.
But how can we do that in today’s skeptical and instant business environment? There are several old-school ways that will still bring new leads into your business, but today we’re focusing on 4 lesser known and more modern tactics for finding new customers.
4 Tips for new buyer acquisition
- Put your social media engine in overdrive – Right now it’s easier than ever to use virtual “word of mouth” via social media to enrich and drive customers to you quickly. Nearly every social network has its tools, such as Facebook pages, LinkedIn Endorsements, Google+, and all of these networks offer the opportunity to drive scads of consumers your way quickly and easily. Adopt social media now, before all of your competition beats you to it!
- Forge strategic alliances – Making alliances with complementary businesses to yours could be a fantastic way to produce long-term referrals and business for both parties. For instance, a real estate agent and a landscaping service might send the other referrals for clients who need added services. The possibilities are limited only by your imagination, and these arrangements can last for years.
- Advertise smartly – Today online advertising is becoming considerably more sophisticated. By understanding your customers profile you are able to advertise with specific parameters with Facebook along with other networks where you can target demographically. Start with getting to know who your current customers are. Create a concise profile of your typical customer: their age, education, gender, marital status, employment, hobbies, and what they search for, both on-line and off. Once you have this data, you can spend your ad dollars far more intelligently and realize a far better return on investment.
- Ask for and reward referrals – Even with new customers, you need to make it worth their while to help you to get the word out about your business. It’s ultimately how you grow. Some of these may even develop into a strategic alliance if you’re not careful!