Want to Dominate Your Local Search Terms? Here’s How!
Despite the undeniable fact that your business website can be seen all over the world, it matters little if you’re a local business who’s not included in Google Local search results. That’s where you bread gets buttered, and you need to be visible locally.
Since 1 in 3 searches in Google is now local in intent, and some 70 percent of searchers search online for offline services, it’s clear this is critical to your business. There are lots of ways you can begin to dominate your local search results.
5 Easy ways to begin to dominate your local search results
- Your Google+ Local Page – A Google+ local page for your business is a quick way to help your local search rankings. Not only does it assist with indexing your pages nearly instantly, but it’s a practical aid for anyone looking to find you.
- Claim Citations – Citations are listings for your business on search engines, directories, and within social media that include your name address and phone number (aka NAP, not to be confused with an afternoon nap). They can generally be found on Facebook, Google, Bing, Yelp, and FourSquare, as well as hundreds of other possibilities.
- Reviews – Getting reviews for your business, products or services is key for ranking well on the Google local search results. Google sees this as authority, and social proof. Make sure you have a proactive process in place that helps you build reviews for your business.
- NAP – This is an acronym for name address and phone number, and is a critical piece of your local optimization. Citations including this information are worth more, both in Google’s eyes and in practical terms.
- Mobile – Since three out of four mobile searches lead to follow-up actions like a store visit, social share, phone call or word of mouth recommendation, it’s very important your site is optimized for mobile, so that you can be where all your customers are any time of the day or night!
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