Stop focusing on keyword use and start caring about content quality. Research data and Google’s own guidelines paint a clear picture showing that interesting, well-written content always ranks better.
Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates? We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide for start-ups below. You’ll learn some of the most important […]
What is the New Google AdWords Format? Recently, Google announced a change to the AdWords format, which could mean a lot for businesses that utilize pay-per-click (PPC) marketing and search engine optimization (SEO). Previously, ads ran at the top, bottom and side of the Search Engine Results Page (SERP). This positioning allowed for search results, […]
If you’re marketing at all online, you know how important it is to be found in the search engines and to do your best to follow best practices when it comes to your website. Part of that process includes doing what Google likes, despite not always knowing what that means with their many updates in their ranking […]
We had the wonderful opportunity to speak for a group of landscaping professionals at the Oregon Landscape Contractors Association local chapter meeting. Here are the slides that we presented; If you’re a landscaping professional and would like help on your marketing, give us a call or fill out the form below: