Turbocharge your digital ad campaigns’ effectiveness using ad retargeting, a technique that uses people’s browsing history and behaviors to show ads based on products they’ve already looked at.
What is the New Google AdWords Format? Recently, Google announced a change to the AdWords format, which could mean a lot for businesses that utilize pay-per-click (PPC) marketing and search engine optimization (SEO). Previously, ads ran at the top, bottom and side of the Search Engine Results Page (SERP). This positioning allowed for search results, […]
Learn Why PPC is Great for Local Business So is Pay-per-click (PPC) advertising a good fit for local businesses? In many cases, we think it is, and we have several points that you ought to consider when you decide if it’s a fit for your local business. Let’s look a variety of pros and a few […]