This post was first published on WhirLocal.io. Sometimes its easy to confuse whether your business should be focusing on content marketing or brand storytelling. While they seem similar on the surface, they perform very different functions. Emma Beavon outlines the differences well: [Content marketing] refers to the practice of publishing educational and promotional content for […]
This post was first published on WhirLocal.io. When you sell or offer a complex service or product, it is a good idea to help educate your prospects when they need your particular skills or expertise. Content marketing can help educate them and bring value to the buying journey. Content is the bridge that leads […]
This post was first published on WhirLocal.io. As the leaves change outside and the weather gets cooler, there is a renewed sense of motivation. New seasons in life and in business can be exciting – but are you prepared to take your business to the next level? If you’d like to discuss a marketing plan to take […]
This post was first published on WhirLocal.io. Having a great reputation online and in real life often means you’ll need to have excellent customer service. In this great post for HubSpot, Swetha Amaresan outlines eight major keys for great customer service. We’ll be focusing on one: learning from every interaction Learn from every interaction. Your […]
Learn why a mobile first website design and marketing strategy is more important than ever for accomplishing your business goals and how the approach become the dominant mode over time.