This post was first published on WhirLocal.io. Sometimes its easy to confuse whether your business should be focusing on content marketing or brand storytelling. While they seem similar on the surface, they perform very different functions. Emma Beavon outlines the differences well: [Content marketing] refers to the practice of publishing educational and promotional content for […]
Stop focusing on keyword use and start caring about content quality. Research data and Google’s own guidelines paint a clear picture showing that interesting, well-written content always ranks better.
Get started with internet marketing for your small business with this guide to the basics, including all the elements you need in place to begin generating leads online.
What is it? Google Messaging is a new feature that can be found in the Knowledge Graph of your Google My Business listing when your business is searched from a mobile device. When you look up a business on a mobile phone, and the messaging feature is turned on, you can see it between the […]
In a previous post, we talked about 5 steps to using a content marketing editorial calendar to get the most of your content marketing efforts. Unfortunately, even if you build it (create good content), you might not get people to come (consume your content). That’s the sad truth about creating stellar content that no one is […]