This post was first published on WhirLocal.io. Sometimes its easy to confuse whether your business should be focusing on content marketing or brand storytelling. While they seem similar on the surface, they perform very different functions. Emma Beavon outlines the differences well: [Content marketing] refers to the practice of publishing educational and promotional content for […]
Bringing Marketing and Sales Together
This post was first published on WhirLocal.io. Strategic content marketing can be an asset to the marketing and sales aspects of your business. Not only can you help educate prospects about why they need your services, but also about why they need services specifically from you. This non-promotional aspect of content marketing can cause sales […]
Bringing the Value With Content Marketing
This post was first published on WhirLocal.io. When you sell or offer a complex service or product, it is a good idea to help educate your prospects when they need your particular skills or expertise. Content marketing can help educate them and bring value to the buying journey. Content is the bridge that leads […]
No Fancy Equipment Required
This post was first published on WhirLocal.io. When it comes to generating content for your business, sometimes it is difficult to know where to begin. Victoria Taylor’s guide about content marketing for a start up budget is great – but with so many potential ideas, where do you begin? We zeroed in on a content […]
Don’t Fall Behind – Update Your Google My Business
This post was first published on WhirLocal.io. Along with ten marketing themes you can use in September, ThriveHive’s blog post highlights some important steps you can take to make sure your Google My Business listing, or GMB, is ready for the busy season of fall. Here’s our favorite: Publish Fall-themed Google My Business Posts With […]
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