A major factor in the health and profitability of your business is your relationship with your suppliers and vendors that will be supplying you and your customers with services and products. Nowadays when competition is so intense, and time is critical, it’s more valuable than ever before to have a handle on the vendors and […]
There may well be no more important task for a content provider than to make sure you are persuasive with your copy. Sounds easy, right? Right until you’ve tried it, perhaps. You will discover a reason top copywriters get paid the big bucks. Never fear however. You needn’t break the budget to hire your local […]
So why use infographics? Infographics have taken our world by storm, as we are all more and more inclined these days to process data visually than via the written word. Neuroscience explains why: based on research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals […]
I saw an article that caught my eye today. What We Need to Win the Entrepreneurial Race Welcome to the entrepreneurial race. President Obama declared we are now faced with the current generation’s “Sputnik moment.” How America responds to the marching orders for entrepreneurism will impact all of us. Success will require that we recognize […]
While the rest of the world roils in chaos and waits for “something to happen”, we proactive alchemists are quietly re-engineering our offerings, our systems and our priorities. We’re still reeling in customers because we’re focusing on the core essentials.
We’re not listening to the whiners. We’re not reading the morning paper. We’re rising up in the morning and focusing on what’s POSITIVE. We’re building on what’s GOOD.