Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate. In fact, your B2B content marketing strategy will include several “must have” components. Without […]
## For Immediate Release ## June 7, 2018 – Salem, Oregon – In talking with local businesses about the new European Union law called General Data Protection Regulation (GDPR), which went into effect on May 25th, 2018, it is clear that most are uncertain what the law means and what they may need to be […]
See why social media marketing is absolutely essential and no longer a “nice to have” for marketing in an age where social has become a focal point for online conversation.
So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank. Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next. Don’t sweat it! There are a […]
Promoting your blog posts on Facebook is one of the most cost-effective, efficient and smart strategies you can use to drive traffic back to your blog. First of all, Facebook audiences are huge! 68% of Americans use a Facebook account regularly, which equals nearly 220 million people. Facebook also remains the most-used mobile app. 81% […]