Stop focusing on keyword use and start caring about content quality. Research data and Google’s own guidelines paint a clear picture showing that interesting, well-written content always ranks better.
Learn how often you should be blogging in order to meet your marketing goals using our blogging frequency tips, and also learn why blogging too often or too inconsistently are the worst things to do.
Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate. In fact, your B2B content marketing strategy will include several “must have” components. Without […]
Get started with internet marketing for your small business with this guide to the basics, including all the elements you need in place to begin generating leads online.
Come up with an effective content marketing strategy or campaign idea by using these strategies from other successful brands, like story-driven testimonials.