So why use infographics? Infographics have taken our world by storm, as we are all more and more inclined these days to process data visually than via the written word. Neuroscience explains why: based on research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart businesses are making use of these visually pleasing, data-rich illustrations to educate and engage new customers.
Here’s an example of an infographic … about infographics:
There are a number of great reasons why you should consider using infographics in your business. Here’s a handful:
- They are visually impactful and easily scannable, both aspects that match up with today’s web user
- They are outstanding vehicles for presenting facts easily and in a neat, concentrated fashion.
- They lend authority to your expertise on the given subject
- One of the best benefits of using infographics is that they can go viral, which can often bring about large traffic spikes and search engine benefits
- As an image, they’re easily shared, and can make the rounds at many image sharing sites (according to social media expert Dan Zarrella, images have more shares and likes on Facebook than any other post type—even video)
And as an example of some of the power of infographics, what better way than—you guessed it—check out this infographic from WebmarketingGroup.co.uk.
How to create your own infographics
If you would like to make your own infographics, there are sites and tools that allow you to jump in and produce breathtaking infographics. At the basic level you can create them in PowerPoint, which is not as challenging as you might assume. If you’re looking for a little more advanced or polished option, you should check into a tool like Visual.ly, where you can customize existing templates to your needs, or possibly make use of a service like PiktoChart or Infogram.
What if you haven’t a design gene in you?
Simply outsource them. Many times we don’t have time, skills or patience to get the job done, especially if you’ve never really opened Photoshop before. Not to worry, as there are top-notch designers ready to make your infographics for you,and for a reasonable expense. Examples of these places include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. Make sure to ask for samples of their work, set clear boundaries and expectations, and communicate clearly your vision, so there are no surprises come delivery time!