There may well be no more important task for a content provider than to make sure you are persuasive with your copy. Sounds easy, right? Right until you’ve tried it, perhaps. You will discover a reason top copywriters get paid the big bucks. Never fear however. You needn’t break the budget to hire your local Shakespeare just yet. There are several basic elements of copywriting with persuasion that can make a major difference, and best of all, you can learn them!
4 Ways to write persuasive copy very time!
- Make it easy to scan – Everyone knows that writing for the Web is now an exercise in who can make the most readable and scannable copy. Some methods to ensure that your copy is consumed by the fast-wandering web surfer are to use tactics like using plenty of white space, bullet points, sub-headlines, bolding and color, and compelling images.
- Write conversationally – Write as though you’re speaking to a friend. Nobody wants a lecture. So no matter what the topic, and how technical it can appear, be sure you write as you talk. It really helps in building the trust you are hoping to build with your reader, particularly if you are hoping to urge them to buy anything eventually.
- Structure for your end result – We all love to be told stories, and you can use this to your benefit almost every time. We process information most efficiently when the content is presented in a narrative stream, so don’t be shy about telling your story! Use a beginning, middle and end, lead inexorably to a climax, which would be to get the reader to take whatever action you’re asking.
- Ask for what you want! – It’s hard to think that we actually have to say this, but so frequently copy is lean on the asking side. It’s as if they don’t wish to come off as too pushy in actually requesting the sale. The truth is that if you don’t sell the ask with enthusiasm, you’re in fact disappointing and possibly confusing the reader. It’s expected, so ask. Never write anything without a strong call to action!