Do I really need a Social Media Manager?


First of all, let's consider the question, "What is Social Media?" Is it just Facebook, Twitter, LinkedIn and YouTube? Well,'s not....OK maybe it is ...just a little. But in fact it's so much more. The challenge most small business owners face is ... Read More

What is Google Caffeine and why is it good for you?

Google Caffeine

What is Google Caffeine? Just a little over a month ago, Google announced its new search index: Caffeine. For those who have yet to do their homework on the announcement, the first thing to know about Caffeine is that it is not a rankings algorithm ... Read More

Local Bookstore uses Social Media to save the day

Broadway Books, Portland Oregon

My new friend, Marie Trucco of the Greater Independence (Oregon) Business Incubator, posted a story on Facebook that I just had to pass along. It is a story about blogs, burritos, and books, (I know - a seemingly odd threesome)  and how it saved ... Read More

The power of a strong profile


I had the opportunity this morning to put on my social media "evangelist" hat and spread the word at the Keller Williams Realty office in Corvallis. There were about 20 Realtors and industry folks in the room. As I typically do, I asked by a show of hands ... Read More

Followup Strategies To Turn Leads into Buyers


Getting traffic to your web site is great, but all the traffic in the world doesn't mean a thing unless you eventually get them (your visitors) to take an action that you want them to take.  For example, you might want them to; Contact you for an ... Read More

What is #FollowFriday on Twitter?


I saw a friend of mine the other day and he looked at me funny and asked me, "Tim, just what the heck does #followfriday mean"?   He had seen this on my Facebook page and had no idea what it meant. After a quick chuckle I realized that many of the terms ... Read More